I have no idea what’s going to happen

And, newsflash: neither do you.

Whether we believe that there is a divine, omniscient and omnipotent force directing every thing that happens in the universe, or that fate is pre-determined by a bazillion atoms randomly colliding every nanosecond–or some other theory entirely–the one thing we can be sure of is that we exaggerate our power over the future constantly.

And, despite our faith in our Nate Silver-esque skills, it turns out our ability to accurately predict what might happen isn’t all that reliable either.

Our illusion of control drives four unfortunate outcomes:

First, it causes us to waste an enormous amount of time and emotional energy.

Second, we make ourselves (and often other people) crazy in the process.

Third, the more attached we are to a certain result the tighter we tend to grip the wheel, further exacerbating the first two factors.

Lastly, when we get wrapped up in trying to change things that we cannot, or let ourselves spin in believing in our non-existent gift of prophecy, we miss the opportunities and beauty that are the gifts of the present moment.

Just relax. Nothing’s under control.

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Author: stevenpdennis

Steven Dennis is a trusted advisor and thought-leader on customer-centric strategic growth and innovation. As President of SageBerry Consulting, he applies his C-level executive experience to drive growth and marketing strategy for multi-channel retail, e-commerce and luxury industry clients. He shares his ideas and wisdom regularly in the press, as an industry speaker and through his popular blog "Zen and the Art & Science of Customer-Centricity"(http://stevenpdennis.wordpress.com/). Prior to founding SageBerry, Steven was Senior Vice President of Strategy, Business Development and Marketing for the Neiman Marcus Group. As a member of the Executive Committee he drove the company's major growth initiatives, multi-channel marketing programs and customer insight agenda. Before joining Neiman Marcus, Steven held leadership positions with Sears, including Acting Chief Strategy Officer, Lands' End acquisition integration team leader, Vice President-Multichannel Integration and General Manager-Commercial Sales. Earlier in his career he was with NutraSweet and the global management strategy consulting firm, Booz & Co. Steven received his MBA from the Harvard Business School and a BA from Tufts University. In addition to his consulting work, Steven is an executive-in-residence at the JC Penney Center for Retail Excellence at SMU’s Cox School of Business, President of the DFW Retail Executives Association and serves on the Advisory Boards of Invodo Inc. and Nectar Online Media. He is also active in the social innovation and education reform arena as a Partner and member of the Board of Directors of Dallas Social Venture Partners. He is currently co-leader of DSVP's investment and engagement with SMU's Center on Communities and Education "School Zone" initiative in West Dallas.

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